COVID has become a way of life for everyone but with lockdown drawing to a close and businesses re-opening, now is the time to assess your visual communication plan and decide whether your signs are enhancing your environment or hurting your brand. COVID related signs show your customers that you care and every moment with your customer sets you apart from your competition, so why not use a new set of signs as branding opportunities for moments when customers are waiting in line.
You may think you have everything you need when it comes to COVID related signs, but are they truly integrating with your brand? It may be time to take a closer look at what your customers are experiencing.
These are signs that get the job done, but generic signs don’t enable you to enhance your brand. Basic, simple COVID signs may communicate the safety message, but they don't enhance your brand when they mirror every other business. In addition, the signs you had made for COVID related needs in March last year may no longer be appropriate in March 2021.
The Standard signs category takes it up a notch by tying COVID-related signs into your brand by choosing colours and logos that compliment your product or decor. By adding additional colours and brand identifiers, customers are more likely to remember your brand. Yet, there’s still one final category that will truly elevate your brand.
Now more than ever, businesses have to get the attention of their customers. Tailor made graphics can help achieve this. Branded signs are eye-catching and people will notice them and talk about them because of their creativity. These signs are infused with additional brand statements and content that engages your customers in a COVID-era.
Please call our team on 020 8720 6445 for more information or check out our standard range of signs at Covid 19 & Infection Control | Capital Signs